A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the concoction or service. Marketing base and practice is justified in the belief that [customer]s use a commodity or service because they have a need, or because it provides a perceived benefit.

• Two major factors of marketing are the recruitment of late customers (acquisition) and the retention and opening out of relationships with existing customers (base management)

• Once a marketer castaway converted the prospective buyer, immoral management marketing takes over
• The action for base management shifts the marketer to http://www.synergy411.com/ architecture a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place, and improving the product/service interminably to protect the business from competitive encroachments.