Promotional assets are also absorbed in politics to promote candidates and causes. Promotional items as a tool for non-commercial organizations, such as schools and charities are often used as a constituent of fund raising and awareness-raising campaigns. Promotional Products A prominent paragon was the livestrong wristband, pre-owned to promote cancer awareness and raise funds to support cancer survivorship programs and research.

2006 US sales of promotional products totaled $18.6 billion dollars, up from $17.8 billion in 2005. The commercial enterprise is growing at a faster rate than newspaper or radio advertising and is fewer than than Internet advertising ($16.8 billion), cable television ($16.9 billion), Amber Pages advertising ($14.4 billion) and outdoor advertising ($6.8 billion).